2021Two Parts
Brand strategy + refresh | Copywriting | supporting graphicsThe goal:To help an experiential creative agency level up their brand through strategic clarity and one-of-a-kind artwork.
Two Parts is an experiential-focused branding agency based in Denver, CO that works with clients in a variety of “fun-related” industries to create unforgettable experiences that authentically connect humans with brands. As they pursued larger, more holistic, strategy-based projects, Two Parts required a brand refresh that would help clarify to both their audience and potential clients exactly what they do, how they take brands to the next level, and why they’re the coolest anti-agency agency out there.
defining and tackling roadblocks to successIn an initial brand audit, we identified some key challenges that Two Parts was facing. First and foremost, people didn’t understand what they did— they needed to be able to better communicate the value of their unique offering to their potential clients and audience, making it clear that they weren’t simply coordinating events. Secondarily, the Two Parts brand needed to give itself room to grow, but without abandoning the local roots its reputation was built on.
In order to provide internal clarity for the Two Parts team, we worked together to define their purpose, vision, mission, and values in specific, concise, on-brand language. We then built out positioning tools that would help the team decide which projects to take on, along with a communication framework to help them explain exactly what they do and how they do it.
REFRESHING THE BRANDWhile the original Two Parts logo had equity and was still serving the brand well, the color palette, typography, and supporting graphics were starting to feel tired. To reinforce the new messaging, we chose new fonts and refreshed the colors to better serve the brand’s needs, and we built out a series of custom lettering pieces and icons that would help tell the Two Parts story.
Putting it into practiceWorking collaboratively with the Two Parts team, we revamped their existing website to reflect their updated brand voice, look, and feel, leading with a clear purpose statement and bringing in custom graphics throughout. Finally, we wrapped everything up into a brand guide that compiled all of our strategic and visual work into a singular document that would help guide the company as they grow and expand.
See what the 2P team is up to these days at www.twoparts.com.
